Someone I know who follows a gluten-free diet said that he saw an ad for this product called GlutenCutter, an supplement that claims it helps people digest gluten, on Facebook. I would assume he "likes" many gluten-free/paleo/etc. blogs on Facebook that that is why he saw this ad. I looked at the product out of curiosity and it is a bit worrying, particularly the FAQ:
Q: Is Gluten Cutter intended for those with Celiac Disease?