I started up the paleo meatshare because I wanted to have a meat buying program that was about health. Your health, the animal's health, the health of the land, and health of local communities. I wanted something beyond just jargon and labels.
Because unfortunately those labels and jargon have become meaningless. Buying good meat is hard and sometimes it's nice to think that regulations or labels could make it easier. But instead it just crowds the good food market with suspect products.