The Impulsive Buy: Lessons in Hyperpalatibility

 When I was in college I was going to switch into food science. But then I took a bunch of food science classes and did some lab work. And I realized food science wasn't about food, it was about making combinations of absolute garbage taste addictively good. Most of the food science professors I had were former employees of Nabisco or Kraft. I couldn't believe how ignorant they were of nutrition and it showed. But the worst was the "taste lab" I participated in. What finally made me quit was when they were testing "breakfast" bars.