A week or so ago I got an email advertising a new "paleo" product. I've written several times about various products parasitically riding the "paleo" bandwagon. Most of them suck.
We are about to launch a AMRAP Nutrition Paleo Refuel Bar and would LOVE it if you guys would help us out by being a taste tester and possibly write up a review in your blog regarding your thoughts about the bar. Our bars are completely raw and and in our opinion, the most nutritious and delicious paleo bar available:) The ingredients include the following: almond butter, egg whites, almonds, coconut, honey, sesame seeds, flax seeds cinnamon and sea salt.
I was genuinely curious, but I also have a troll streak and so I responded
Thanks for the offer. I have a few questions. Are the egg whites raw too? Are they sourced from pastured hens?
No reply so far.
Just because I'm not a vegan anymore doesn't mean I don't care about what happens to animals. In fact I care about it even more because I need good animal products for my diet.
In Jonathan Safran Foer's Eating Animals, he notes that the egg industry is definitely one of the worse of all the industrialized forms of animal agriculture. Feedlot cattle at least enjoy some of their lives outside, whereas the average factory laying hen will never see the light of day, crammed into a tiny cage. Male chicks are discarded, often ground up while still alive. Animal factory farms also often do not discard waste properly, polluting their local landscapes. I don't like supporting this. I don't think it's a good way to produce animals and I sincerely doubt the finished product is as good as a true free range egg.
Who knows where they get their eggs. Even if they are from truly pastured hens, I would wonder how they keep them fresh in bar format. The form of a product often can determine food sensitivities. I react to powdered milk, but not to fresh milk, for example.
Flax is a hilarious example of what happens when people demonize specific foods. Soy is soooo bad because it has phytoestrogens. Man boobz amirite? Turns out flax seed has even higher levels of phytoestrogens than soy! Also would you like an enormous amount of omega-6 fat? Because you will get them from the almond butter.
Either way, I'm sure this company would say that some people need a bar because people are so busy and would you rather have them eating McDonalds. Luckily there are already plenty of good products on the market. Even if some aren't completely transparent with their sourcing (baby steps, I suppose), they at least are using grass-fed and/or organic animal ingredients. Nearly every locality has a grass-fed jerky company at this point. In NYC I sometimes bought from Kings County Jerky. In the Midwest we have Grassfed Gourmet (and several others). You can get pastured bison Tanka bars at a lot of places. Lara Bars are a decent on the go snack, though carrying a fair amount of sugar and sometimes omega-6. Same goes for delicious Hail Merry pies and macaroons.
But I do think there is definitely room for innovation. There are lots of things I'd love to see in the grocery store for when I'm traveling or busy. There isn't really a good non soy/canola mayo on the market right now for example. What would you like to see at the grocery store?